Ben Heinkel's Blog

Ben Heinkel's Blog

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Acquisition First: Your product is not as important as you think

Apr 11, 20216 min read

Your product is not that important. Get over it! At least not in the early stages of your business anyway. For the vast majority of startups the plan of grinding out months, sometimes years, to make the perfect product that’s 10x of what everyone is ...

Acquisition First: Your product is not as important as you think
Product Led Growth: Learnings from a self-serve move