[{"_id":"607360e08b2b857c0bdb74aa","isAnonymous":false,"views":86,"coverImage":"https://cdn.hashnode.com/res/hashnode/image/upload/v1618174109588/ZR1iK5XBJ.jpeg","brief":"Your product is not that important. Get over it!\nAt least not in the early stages of your business anyway. For the vast majority of startups the plan of grinding out months, sometimes years, to make the perfect product that’s 10x of what everyone is ...","upvotes":0,"tags":["56744721958ef13879b94df7","56744721958ef13879b94b5b","567a50052b926c3063c305c9","577f7bc442d3fa70a37e450e"],"responseCount":2,"replyCount":0,"isActive":true,"bookmarkedIn":[],"reactions":["5c090d96c2a9c2a674d35484","567453d0b73d6a82ac8c5abd","5c090d96c2a9c2a674d3548a","5c090d96c2a9c2a674d35488","5c090d96c2a9c2a674d35485","567453d0b73d6a82ac8c5ab9","567453d0b73d6a82ac8c5abc","5c090d96c2a9c2a674d35486","5c090d96c2a9c2a674d3548b","5d9dd859f31791c942dc5b52"],"totalReactions":45,"reactionsByCurrentUser":[],"isPinnedToBlog":false,"title":"Acquisition First: Your product is not as important as you think","subtitle":"","type":"story","partOfPublication":true,"publication":"6073594d8b2b857c0bdb7454","slug":"acquisition-first-your-product-is-not-as-important-as-you-think","dateAdded":"2021-04-11T20:49:36.313Z","contributors":[{"_id":"60cdd4bdc6377540dd237d7f","user":"6038f6071d789c61c39cd52d","stamp":"ckq3ofyxt0259t9s19g7ue2on"},{"_id":"6073d8541494367be6d2bb2d","user":"54b81b237393d8e81463c55c","stamp":"ckne5bxal0ioph2s13e0s3duk"}],"cuid":"ckndn4hhc0gpni3s1em2j6zdp","author":{"_id":"607358fb1494367be6d2b453","socialMedia":{"twitter":"https://twitter.com/ben_heinkel","github":"","stackoverflow":"","facebook":"","website":"","linkedin":"https://www.linkedin.com/in/benheinkel"},"location":"Barcelona, Spain","isDeactivated":false,"numFollowers":1,"numFollowing":1,"storiesCreated":[],"totalUpvotesReceived":0,"tagManagerOf":[],"isEvangelist":false,"isAmbassador":false,"hasGoldRing":false,"name":"Ben Heinkel","username":"benheinkel","tagline":"B2B SaaS guy. Started out with product, now do a bit of everything.","dateJoined":"2021-04-11T20:15:55.217Z","publicationDomain":"benheinkel.com","numPosts":2,"bio":"

Hi.

I'm Ben Heinkel, an entrepreneur based in Barcelona, Spain and this is my home on the web.

I've setup various companies both in the B2C and B2B spaces over the last decade, bootstrapped and venture funded. In this time, I have learnt a lot about the various moving parts of startups, and have developed a special passion for SaaS which many of my posts will probably be related to.

While I come from a tech background, I've led, or been deeply involved with, almost every aspect of starting and growing a successful business; knowledge that I will be giving back to the community that helped me when I started up.

Thanks,\nBen

\n","photo":"https://cdn.hashnode.com/res/hashnode/image/upload/v1618174286353/1nLtBVXi_.jpeg","numReactions":45},"followersCount":1,"readTime":6,"series":null,"dateUpdated":"2021-07-15T14:18:46.039Z"},{"_id":"60735e451494367be6d2b488","isAnonymous":false,"views":36,"coverImage":"https://cdn.hashnode.com/res/hashnode/image/upload/v1618173441135/TCDOCcUa6.jpeg","brief":"Having been inundated with posts and podcasts evangelizing product led growth, free trials and self-service as the newly discovered holy grail of SaaS growth, I spent some time researching the kinds of products and pricing models that are best suited...","upvotes":0,"tags":["56744721958ef13879b94b5b","577f7bc442d3fa70a37e450e","5f21ee72ef20f63bcf98250b"],"responseCount":0,"replyCount":0,"isActive":true,"bookmarkedIn":[],"reactions":[],"totalReactions":0,"reactionsByCurrentUser":[],"isPinnedToBlog":false,"title":"Product Led Growth: Learnings from a self-serve move","subtitle":"","type":"story","partOfPublication":true,"publication":"6073594d8b2b857c0bdb7454","slug":"product-led-growth-learnings-from-a-self-serve-move","dateAdded":"2021-04-11T20:38:10.180Z","contributors":[],"cuid":"ckndmq76u0gvjh2s10nyq2gqk","author":{"_id":"607358fb1494367be6d2b453","socialMedia":{"twitter":"https://twitter.com/ben_heinkel","github":"","stackoverflow":"","facebook":"","website":"","linkedin":"https://www.linkedin.com/in/benheinkel"},"location":"Barcelona, Spain","isDeactivated":false,"numFollowers":1,"numFollowing":1,"storiesCreated":[],"totalUpvotesReceived":0,"tagManagerOf":[],"isEvangelist":false,"isAmbassador":false,"hasGoldRing":false,"name":"Ben Heinkel","username":"benheinkel","tagline":"B2B SaaS guy. Started out with product, now do a bit of everything.","dateJoined":"2021-04-11T20:15:55.217Z","publicationDomain":"benheinkel.com","numPosts":2,"bio":"

Hi.

I'm Ben Heinkel, an entrepreneur based in Barcelona, Spain and this is my home on the web.

Thanks,\nBen

\n","photo":"https://cdn.hashnode.com/res/hashnode/image/upload/v1618174286353/1nLtBVXi_.jpeg","numReactions":45},"followersCount":1,"readTime":10}]

Archive (2)

Acquisition First: Your product is not as important as you think

Product Led Growth: Learnings from a self-serve move